Hi, my name is Alvin and welcome to my website. I graduated with a Master’s degree in sociology, and many of my peers and professors were expecting me to go on to a PhD programme. Instead, bored and disillusioned with academia, I left and decided to become a marketer. It’s been an amazing journey and I want to share my experience, thoughts, and ideas with everyone.

Who should read this blog?

If you’re:

a) About to leave academia (especially humanities and social science) and have no idea what to do

b) A salaried worker who feels like you’re not using your brain much

c) Interested in business, management, marketing, strategy, and the other stuff they probably teach at MBA (I never went to business school)

d) Or just someone who values insight and different perspectives

e) A geek

Then, you might find something of interest to you.

Welcome and thank you for reading.


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